Cowboy is an e-bike company that creates innovative electric bikes for city riders. It is still transforming the bike and mobility industries, from the point of sale to the point of service. Its mission is to empower riders to map their own paths, as well as the paths of the cities in which they live, through mindful movement that benefits everyone. Cowboy's electric bikes are simple — there is no gear and no + and - buttons to adjust the motor's power. The company believes riding a bike should be as simple as hopping into the saddle and putting one foot on the pedal.