The Role

We are seeking a dynamic and creative Social Strategy Manager to be the driving force behind Not On The High Street’s social voice. You will lead the creative strategy, planning and execution of our social campaigns and content across organic and paid channels. From time to time, this role will also include the strategic planning and organisation of our influencer and creator content to tie in with our seasonal campaigns.

The ideal candidate is a master storyteller who understands how to build brand awareness and develop engaging brand storytelling as well as foster community, advocacy and interaction. You’ll be highly competent at coming up with ideas, forming campaigns and creating content. You’ll inspire your team to create best practice, engaging activity that genuinely excites and inspires our audience to discover the best small and independent brands in the UK.

You’ll work within our Marketing team at Not On The High Street, reporting to the Head of Marketing and alongside our Paid & Performance team. You’ll line manage a team of one, overseeing our inhouse Content & Social Media Executive as well as working closely with other teams and stakeholders from around the business including Brand & Experience, Commercial, and Technology.

The ideal candidate will be a confident, clear communicator who enjoys working in a collaborative environment. You’ll be an ideas powerhouse and someone who gets a genuine thrill out of brainstorming the next big cultural moment and bouncing concepts around with the team. Above all, you possess that rare magic of being both a creative mastermind and an analytical thinker, seamlessly blending out-of-the-box ideas with sharp, calculated, and goal-driven strategic thinking.

Department: Marketing
Employment Type: Full Time
Location: United Kingdom
Workplace type: Hybrid
Compensation: £60,000 - £65,000 / year
Reporting To: Head of Marketing

Accountabilities

Paid Social

Creative campaign strategy: Creating full-funnel creative strategies that align with our business goals eg. brand awareness, lead generation, or direct sales. Shaping creative ideas and messaging to build and execute campaigns against, working closely with the Paid Strategy Manager to align to budget plans, channel splits, testing and audience requirements.
Content Planning: Mapping out campaign timelines, flighting and working with the Paid Strategy Manager to execute content on time for campaign launches.
Content creation & briefing our inhouse creative team: Planning, producing, capturing and editing your own content suitable for Paid channels. Writing clear, data-informed briefs for our inhouse creative team to produce additional assets and content tailored for specific platforms to work in tandem with your own created content. Working with our copywriters to produce ad copy, headlines and descriptions to optimise our content.
Analysis, Reporting and Optimisation: Working with the Paid Strategy manager to understand the performance of your content, report back to the business on key learnings and results, continuously optimise and iterate your content to improve interaction and conversion.
Creative compliance: Ensuring all creative ideas and ads comply with platform-specific advertising policies to prevent account suspensions or ad rejections.

Organic Social

Organic social platform ownership: Develop and execute with a test and iterate mindset ideas and campaigns across Meta (Instagram & Facebook), TikTok, Pinterest, and LinkedIn to drive brand awareness, engagement, and follower growth. Work alongside our Paid Social team to ensure that content is aligned and gives our customers a cohesive view of our brand, Partners and product range. Work to evolve and develop our overarching social strategy, understanding the role of each channel.
Content creation & management: Oversee the social content calendar from ideation to publishing. Create, curate, and brief engaging content (including reels, stories, TikToks, graphics, copy) tailored to the nuances of each platform. We’re looking for someone who can work alongside our Content & Social Media Executive in the hands on creation and editing of our content, plus be comfortable in featuring in content (from time to time).
Community engagement: Act as the voice of our brand online, cultivating a highly engaged community by proactively responding to comments, messages, and mentions and confidently using our tone of voice, with support from our Copy Lead. Working with our Partners to activate their role in our social community, supporting them in creating brilliant content and utilising their followings to extend the reach of our campaigns and content.
Trend spotting: Keep a pulse on pop culture, viral audio, and emerging social media trends, quickly activating them for the brand in relevant and authentic ways.
Analytics & reporting: Track, analyse, and report on key organic social metrics (reach, engagement rate, follower growth). Use data to continuously optimise content and refine our ongoing social strategy.
Influencer content: From time to time at peak seasonal moments, manage our influencer/creator content from briefing through to final delivery alongside our Content & Editorial team. Ensure that it aligns to our business goals and shows our product range off to our customers.

Some key skills and experience you’ll need...

Technical skills:

6+ years of experience in social media and influencer management
Experience working with retail or lifestyle brands/clients
An understanding of Gen-Z, Millennial, Gen-X audiences
Deep, hands-on knowledge of the algorithms, best practices and content formats for Meta, Tiktok, Pinterest and Linkedin.
Exceptional content creation and editing skills; a keen eye for visual design, content quality and brand style
Proficiency with social media management/listening tools
Extensive experience managing social media for business purposes and driving innovation in that space to drive engagement

Human skills:

An excellent communicator with brilliant collaboration and organisational skills
A keen eye for detail, upholding high standards of creative and content production and quality
A test and learn mindset. You’re able to balance creative mindset with strategic and analytical thinking to constantly improve our campaigns and content
An empathetic and dynamic people manager. Experience in line managing individuals and/or small teams.
A keen learner with a passion for staying current with social media trends and tools

Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply!

What we offer

Our perks

It's super important to us to make sure everyone feels safe and looked-after, which is why we've got a wide range of benefits in place. From supporting you and your loved ones with healthcare to cheeky 'just because' gifts, we're here for you.

We've got a ton of good stuff for everyone - like private medical insurance, a health cash plan, an electric vehicle scheme, mental health platform access, cycle to work scheme, and a 20% discount on our website. To find out more about what we offer, have a look here.

We've also worked very hard to come up with a set of policies to support our people in any situation- like medicalised leave, menstrual leave, and primary carer leave.

Full-time NOTHS-ers get 25 days of holidays each year (plus bank hols!), as well as having the opportunity to work from anywhere for two calendar months a year. Did someone say beach holiday?

How we work

Here at NOTHS, we embrace a remote-first approach to work, recognising the value of flexibility and the diverse talents that remote teams bring to the table. Our remote work culture is designed to empower our employees, foster collaboration, and create a community that transcends physical boundaries.

Under this framework, all of us operate remotely, convening as teams at regular intervals that suit each team best. These gatherings serve various purposes, including ideation sessions, hackathons, or simply fostering valuable face-to-face interactions.

Every quarter, we hold a Get Together and the whole company meets for a fun-filled day (with no shortage of food!) with some special guests... our small brand Partners!

Want to find out more? Take a look here.

Diversity, Equity, & Inclusion

DEI is really important to us and that’s why everyone’s welcome at Not On The High Street – whoever they are, whatever their background.

We are committed to embracing and encouraging our employees’ uniquenesses- whether this is in age, people with disabilities, ethnicity, family structures, gender, LGBTQ+ identity, lower income backgrounds, race, religion, the intersectionality or all/any of these and other aspects making us who we are. We take pride in treating all of our employees fairly and we want our people to feel respected, valued and recognised within the workplace.

As part of your application, you’ll be asked to complete an optional demographic survey to help us learn more about who wants to work with us. Responses will only be used to help us figure out how to make our team even more inclusive and attract more brilliant people to join us!

We'll also ask whether you need us to make any reasonable adjustments to the interview process should you need them and you can answer this question should you choose to in the application phase.

Apply to join Team NOTHS!

Our recruitment processes are fully remote, taking advantage of the wonders of modern-day technology.

We’d love to hear more about you, your experience and why you want to join our team.

Good luck!

About Not On The High Street

We are Not On The High Street

We're here to help customers discover amazing products for all of life's needs; whether they're looking for a gift or something for themselves. We provide small brands across the UK with an engaged customer base, expert business support and ready-made tech and data infrastructure.

We’re home to 5,000+ phenomenal small creative brands that we are proud to call our Partners. So we’re doing all we can to shine a light on these dynamic entrepreneurs, waving the flag for small businesses and generally championing their socks off.

We are looking to build on this momentum to drive our business to the next level. And that’s where you come in.

Apply Now

Our Hiring Process

Stage 1:

Applied

Stage 2:

Introductory Call

Stage 3:

Team Interview

Stage 4:

Task

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