Marketing Specialist
Novus
At SEI we value our employees and believe in driving growth through change. Part of building brave futures is making a concerted effort to develop and challenge our employees to achieve their goals through internal job mobility.
SEI is seeking a results-driven Marketing Specialist to support go-to-market strategies focused on prospecting leads and nurturing client relationships within the Independent Advisor business. You will be responsible for building and deploying go-to-market campaigns and sales enablement tools that help promote our solutions to financial advisors. This role will collaborate closely across marketing and with the product and sales teams to execute targeted campaigns that engage new prospects and deepen relationships with existing clients.
The ideal candidate will have a strong foundation in digital marketing and content creation, a solid and growing understanding of go-to-market strategies, and a passion for simplifying complex content.
What you will do:
Develop and execute digital marketing campaigns aimed at lead generation and client retention
Design and manage email marketing initiatives, including list segmentation, campaign execution, A/B testing, editorial calendar, and performance reporting
Create compelling content for various stages of a campaign, including blog posts, email copy, landing pages, sales collateral, and social media
Collaborate across the business to align marketing campaigns with sales initiatives and channel-specific strategies
Support sales enablement by developing presentation decks, email templates, talking points and other tools to help the sales team engage clients and prospects effectively
Help develop content that promotes the brand story and highlights advisor success, including case studies, client testimonials, videos and thought leadership
Provide content support for conferences and events including pre-event promotions, ad and booth material creation, coordination of CE credit sessions, and post-event follow up communications
Analyze performance data and provide actionable insights to improve campaign effectiveness
Contribute strategic ideas that support the marketing team’s initiatives and help drive brand awareness
Work with legal and compliance to navigate the approval process
Build strong internal relationships to ensure all resources are leveraged and optimized
Maintain a deep understanding of the independent advisor market, staying informed of industry trends and competitive positioning
What we need from you:
Bachelor’s degree in marketing, communications, or a related field
5+ years of experience in B2B marketing, preferably in financial services
Experience with marketing automation, email marketing, and lead nurturing strategies
Strong knowledge of digital marketing channels including social media, SEO, SEM, and paid media
Proficiency with marketing tools such as Eloqua, 6Sense, Workfront, and Salesforce
SEI is an Equal Opportunity Employer and so much more…
After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we’re (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks.
SEI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.