Job Description:

Business Overview

The Marketplace Business is responsible for operating Rakuten Ichiba, Rakuten's founding business.

Founded in 1997, Rakuten Ichiba has continued to embody Rakuten's mission of "empowering people and society through innovation." It has created a system that allows skilled merchants to easily open stores beyond the limitations of their local markets, bringing the joy of shopping to users all across Japan.

Today, it has grown to become one of the largest e-commerce sites in Japan, widely used by many customers.

Department Overview

Rakuten Ichiba Marketing Department is responsible for planning and promoting marketing strategies aimed at increasing sales for "Rakuten Ichiba," Japan's largest shopping mall with over 100 million registered members.

Within this department, the Event Marketing Group handles everything from strategy and planning to execution of sales promotion campaigns, including major events like Super SALE and Shopping Marathon, as well as sports-related initiatives involving the Rakuten Eagles and Vissel Kobe.

Through these campaigns, the group works to acquire new customers and further nurture existing ones, thereby expanding the customer base and contributing to long-term growth.

Position:

Why We Hire

In the wake of the COVID-19 pandemic, the business environment is undergoing significant changes. In the realm of e-commerce, we aim to go beyond traditional successful approaches and develop and evolve attractive promotions to engage customers.

We are looking for individuals who can leverage their past experiences to lead the charge in exploring new possibilities and driving innovation at the forefront of our efforts.

Position Details

As the owner of the planning process, you will lead everything from data analysis and campaign design to promotion planning and execution. You will design and plan campaigns based on demand forecasts and effectiveness measurements derived from diverse data analyses. You will also collaborate with various departments, including development, sales, production, and PR, to implement large-scale campaigns.

Main Responsibilities

- User analysis and campaign strategy/planning

- Forecasting campaign effectiveness and managing results

- Planning TV commercials and digital advertising initiatives

- Designing and leading the implementation of campaign UX and communication

- Leading internal and external project members to execute initiatives

- Streamlining and automating marketing operations

Attractions and Rewards

- Lead sales promotions to generate both short-term and long-term sales for Rakuten Ichiba

- Create new value by leveraging diverse data on user behavior and merchandising

- Experience the dynamism of business operations by driving impactful initiatives and policy considerations

- Co-create working methods through "sharing" and "collaboration" across departments, enabling team members to realize their contributions and growth through leading events and projects

- Bring your campaign ideas to life and deliver them to the public

- Acquire promotional know-how through the planning and management of campaigns

Work Environment

Team Members: 13 (primarily in their early 20s to 30s)

- Healthcare Services Marketing Specialist

- Planner at a Major Advertising Agency

- Planner at a Digital Advertising Agency

- IT Consultant

- SI Project Manager

*These include past achievements

Mandatory Qualifications:

- Over 5 years of professional work experience

- Experience in marketing or consumer-oriented promotions and service planning in e-commerce

- Experience leading a team or project of 5 or more members

- Basic quantitative and qualitative data analysis skills

Desired Qualifications:

- Data analysis skills/SQL

- Experience in planning and executing TV commercials and digital advertisements

- Experience in defining business requirements for web development

- Experience in negotiating and coordinating with diverse stakeholders

- Skills in visualizing (quantifying) goals and executing the PDCA cycle to achieve them

- Skills in coordinating/negotiating with internal and external parties and team building

- Ability to respond flexibly to changing situations

Others Information:

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

Proof of eligibility is required by the timing of the offer letter.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.

#business #marketing #PR #commerce #RakutenIchiba

Languages:

English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)