We are a fast-growing Series B tech startup that helps financial institutions fight fraud and financial crime with AI, and we are expanding rapidly to meet the demands of the evolving financial landscape.

To support this growth, we are looking for a Head of Digital Growth to join our marketing team in Prague (the location is mandatory) and lead our paid digital acquisition and web conversion engine.

You will own the strategy and performance of our paid acquisition, website, landing pages, conversion optimization, experimentation, and digital analytics, managing a team responsible for performance marketing and web growth.

This is not a role for someone who simply manages channels or coordinates a team. We are looking for a hands-on, commercially minded growth leader who can identify where the biggest opportunities are across the digital funnel, turn them into a roadmap, and make sure the team executes.

Your mission is simple: turn paid ads and paid traffic into qualified opportunities, pipeline, and revenue.

❓What you'll own

• The performance marketing (paid ads) and website funnel (web ownership, landing pages, conversion optimization, web analytics).
• A multi-million-dollar performance marketing budget, and the pipeline number that comes with it.
• A performance marketing/web team you'll hire, grow and lead (this is ~50% leadership, 50% hands-on).

You’ll belong to the growth org (brand, marketing, SDRs), working closely with the design team, the field marketing team (events, webinars), the content team (campaigns, SEO/GEO, email, social), SDRs and RevOps.

❓What you'll do

Paid acquisition performance

• Lead the paid strategy across Google Ads and LinkedIn Ads (and other relevant B2B channels: Bing, ChatGPT, YouTube, G2, Reddit, etc.).
• Own the overall paid media budget and ensure spend is allocated toward the highest-impact opportunities.
• Hire, manage and coach the Performance Marketing Manager, while remaining close enough to campaign performance to challenge decisions and identify opportunities.
• Ensure paid performance is measured against qualified pipeline and revenue, not just impressions, clicks, or lead volume.
• Continuously evaluate new channels, targeting strategies, audiences, formats, and acquisition tactics.

Website growth and conversion

• Treat the Resistant AI website as a growth product, not simply a corporate website.
• Own the website roadmap and prioritize improvements based on business impact.
• Hire and manage the Web Growth Manager and Web Developer.
• Improve conversion journeys across high-intent pages, product pages, use-case pages, campaign landing pages, forms, and demo flows.
• Build a structured CRO and experimentation program across messaging, UX, landing pages, forms, CTAs, and conversion flows.
• Ensure campaigns and website experiences are connected, with dedicated landing experiences where appropriate.
• Work closely with our SEO/GEO, content, product marketing, and design teams to turn traffic and content into qualified demand.

Digital growth analytics

• Build a clear view of the digital funnel from traffic to conversion, to pipeline and revenue.
• Ensure tracking and attribution are reliable enough to make investment decisions.
• Build and maintain dashboards showing digital performance across channels, campaigns, landing pages, segments, geographies, and funnel stages.
• Work closely with RevOps to connect digital activity with HubSpot CRM data and pipeline.
• Understand which channels, audiences, messages, landing pages, and journeys actually generate qualified opportunities.
• Turn data into recommendations and decisions, rather than simply reporting metrics.

Team leadership

• Build and manage a team initially consisting of a Performance Marketing Manager, Web Growth Manager, and Web Developer.
• Set clear objectives, priorities, KPIs, and expectations for each team member.
• Coach the team while remaining hands-on enough to challenge execution and help solve difficult problems.
• Create strong operating rhythms around planning, experimentation, reporting, and performance reviews.
• Build the team further as the digital growth function scales.

Work closely with:

• Product Marketing on ICPs, positioning, messaging, use cases, and competitive campaigns.
• Content, Thought Leadership & PR on content distribution and campaign amplification.
• Events & Webinars on event acquisition and conversion.
• Design on campaign creatives and website experiences.
• SDRs and Sales on lead quality, account targeting, pipeline creation, and market feedback.
• RevOps on attribution, CRM data, reporting, and funnel measurement.

❓What you're like

• You have built or scaled demand gen at a Series B+ B2B scale up, or have 6+ years of experience in B2B growth, demand generation, performance marketing, ideally in B2B SaaS, fintech, cybersecurity, or another complex enterprise environment.
• You have experience leading people and can demonstrate that you have improved the performance of a team, not only your own campaigns.
• You have strong hands-on knowledge of Google Ads and LinkedIn Ads and understand how paid acquisition works at an operational level.
• You understand website growth, landing-page optimization, CRO, experimentation, and digital analytics.
• You are comfortable with HubSpot, GA4, advertising platforms, attribution, and marketing analytics.
• You understand the difference between optimizing for clicks or leads and optimizing for qualified pipeline and revenue.
• You understand complex B2B buying cycles and how digital touchpoints contribute across a long sales journey.
• You are highly analytical but don't get stuck in analysis. You use data to make decisions and act.
• You communicate clearly and can explain performance and recommendations to both specialists and company leadership.
• Familiarity with the financial crime, fraud prevention, fintech, or financial services industry is a strong plus.

🫴 Why Join Us

• Work alongside AI fraud-fighting experts in a friendly, collaborative environment.
• Contribute to the success of one of the fastest-growing startups in Europe, recognized for its groundbreaking work in Fintech.
• Take ownership of a critical growth function with direct visibility into the company’s pipeline and revenue.
• Modern working environment in the center of Prague.
• Hybrid work environment, with flexible hours and home office days (no full remote).
• 5 weeks of vacation + sick days.
• Team events and sports activities on a regular basis.

Are you the digital growth leader we are looking for? Send us your CV and let's have a chat!